Kissimmee, Florida — As Dick Vitale would so eloquently put it, “It’s officially the Internet age baby!”
SO WHAT DOES THAT EXACTLY MEAN FOR INTERNET SALES AND MARKETING IN 2019?
Well, that’s simple. The #1 Internet sales and marketing technique for 2019 is video “everything!”
Streaming video – Internet TV, movies, concerts, commercials, infomercials, blogs, social media communities, news, sports, weather, dating, gossip, celebrity interviews, you name it! When it comes to Internet sales, marketing, advertising, and promotions, you won’t be heard if you can’t be seen in 2019.
SO WHAT MAKES THIS YEAR SO MUCH DIFFERENT FROM OTHERS PAST?
It’s referred to as IPv6 and 5G mobile technologies. It’s where a sales and marketing specialist can introduce brands, products, services, talent, and prospective ideas in an unprecedented fashion, and as seamlessly and fluidly as running water.
WHAT IS IPv6 ANYWAY?
Internet Protocol version 6 (IPv6) is the most recent version of the Internet Protocol (IP) – the communications protocol that provides an identification and location system for computers on networks, while routing traffic across the Internet. In short, IP address availability was rapidly depleting under the current and more prevalent Internet Protocol version 4 (IPv4). (Yes! There is no version 5. They went straight to version 6.) This had long been anticipated. So by 1998, the Internet Engineering Task Force, or IETF, had already formalized a successor protocol. This solution was IPv6.
Now, while it would be easy to underwhelm you by offering the technical details using studied, industry-related colloquialisms in a feeble attempt to bedazzle you, the reality is that I’d probably quickly lose your attention, and you’d never understand the benefits of IPv6 to your video streaming sales and marketing presentations. So instead, I’ll take a different route by attempting to explain the key advantages of IPv6 from a sales and marketing perspective minus all of the technical mumbo-jumbo.
HOW IS IPv6 SO DIFFERENT FROM WHAT YOU’VE BEEN USING FOR YEARS?
IPv6 and 5G mobile networks are projected to be accessible by a majority of the modernized world by the end of 2019. This means that where there were once latency and buffering concerns regarding live and prerecorded video distribution over the Internet, video distribution will begin to be as reliable and consistent as modern cable television. In fact, data is projected to flow so freely that going from one Internet video channel to another will become as transparent and unencumbered as turning your television from ABC to HBO!
Think of it like this: Imagine holding a pitcher of water and attempting to empty the pitcher through a normal-sized straw. Well, over the last decade, while this “straw” has clearly increased in size, thereby allowing larger amounts of water to flow through it faster, the limits inherent to the construction of this small conduit, or “straw,” were still significantly noticeable. Think about the last time that you used Skype or attempted to go from a YouTube channel to one hosted through Facebook Live. When you consider that delay from navigating and uploading one page to the next, well that’s been IPv4 at it’s finest.
But under IPv6, this “straw” has been replaced by the equivalent of a 10″ PVC pipe. Suddenly, you are able to empty multiple pitchers of water in the same amount of time that it previously took you to empty a single pitcher, and that’s even under the best of conditions through IPv4. The pitcher is your video, and the water symbolizes the bits of data used to form the video. The PVC pipe is the new IPv6 and 5G mobile networks. And this increased flow of water, well that represents your video data streaming in 2019. That’s how significant IPv6 and 5G will be for your digital marketing video and audio streaming efforts.
Now in the past, one of the primary reasons why website developers, development companies, and marketing agencies filled websites with tons of text descriptions and forms is because the incremental size of data constituting text required less and less time to upload as the Internet’s digital networks evolved under IPv4. As an example: A 2000-page book is miniscule compared to the data required to make merely a 5-second video clip. Yet the refresh rate of a text page has practically been light-years faster than the amount of time required for a webpage with Internet video. Unfortunately, the reality remains that most people, regardless of whether your marketing efforts are being performed over the Internet or in print, are not willing to wait an extra 15 to 30 seconds to experience your campaign or, especially in the case of the Internet, suffer constant buffering or lower quality video. 15 to 30 seconds feels like a lifetime to many people on the Internet. More sooner than later, people will move on to the next site. The bottom line has been that text-filled webpages simply loaded much faster than video.
If you are wondering about still images, the results are still very similar. Still images may have required more data than text, but the fact remains that video has always been the more data-filled or resource intensive form of media over the Internet. That includes both streaming and downloading. But with IPv6, this digital marketing landscape is greatly improved.
IPv6 and 5G networks enable you to present your brand, product, service, talent, or idea in a way that was once reserved almost exclusively for television or large corporate intra- and extranets. The amount of time requires to load a video commercial will soon become as efficient as loading a paragraph of text, at least to the naked eye. Likewise, consumers and prospective clients will be able to flip through video streams, again, as seamlessly as cable television.
What this means is that video presentations will become more prevalent across the Internet. It means that small to medium-sized businesses (SMBs) can begin to market and promote themselves at the same level as a Fortune 100 company but with much less red-tape to cut through. This gives SMBs a distinct edge in the marketing and advertising arenas, though their chances of missing that all-captivating mark of sales and marketing success naturally increases as well.
Ever since advertising and television first wed, SMBs tended to get overshadowed by larger companies with more robust marketing and advertising budgets. Even today, a 30-second spot during the Super Bowl on February 3rd will cost some companies more than $2 million dollars to broadcast for example. Unfortunately, there aren’t many SMBs, independent consultants, or entrepreneurs that can afford this price tag.
But now with IPv6 and 5G, entire company websites will be able to tell their stories, build entire short stories around a product or service, share customer experiences, provide instructions, showcase talent, educate, and demonstrate key advantages with video throughout the site, replacing all of that boring though often necessary text. With Internet video, your brand, product, service, talent, or idea is brought to life because Internet video emulates a more tactile experience for both clients and everyday consumers.
Generally speaking, expect this upgrade to begin to occur across the globe and throughout the Internet. Why? Because even the least experienced sales and marketing professional understands that more sensors in the human mind are effected by video on average than any other marketing medium. Let’s face it. The wildly successful J. K. Rowlins has sold more tickets to the large screen adaptation of her books worldwide than the actual number of books sold. McDonald’s sells more food as a result of their television commercials than the dynamic text descriptions on their various web channels or newspaper ads.
But Internet video also opens the door to next generation marketing technologies such as remote sensory perception, augmented reality, virtual reality, device-enhanced 3-D video interactivity, and sensory-effected holographic media. The fact is live Internet video broadcasting, interactive video, video-on-demand, voice over IP, and any other form of conventional video streaming is now perfect for any IPv6 and 5G network sales and marketing effort. If video is not currently incorporated into your digital marketing strategy then it needs to be. There is simply no excuse for anything to the contrary. Video captured, recorded or streamed, from most Smartphones today harnesses a quality that often rivals professional quality, commercial video cameras. Even video editing can be performed much more efficiently and cost-effectively than in years past, at times at no cost at all.
It means that you can now begin exciting your prospects in such a way that company sales are suddenly going through the roof. IPv6 and 5G means that there is now a much more level marketing and advertising playing field for you to make your mark. It means that your brand, product, or service can be represented on sites across the Internet in a way that makes people laugh or cry, or simply feel. It means that your brand, tag line, jingle, or an image representing that brand can rapidly become embedded into the minds of everyone who comes in contact with your company. More than that, Internet video and IPv6 or 5G networks means that you are not only seen, but the voice of your company or brand is actually heard and remembered. This is how much power 2019’s #1 digital marketing technology brings to you and your team or company.
To gain an edge over your competition while transforming into a true marketing threat to major corporations in 2019, begin expanding your marketing prowess by increasing your use of Internet video. IPv6 and 5G mobile networks have been designed to handle these larger file sizes with an air of ease that you may have difficulty believing actually possible. But by using Internet video, your sales and marketing efforts are heightened by an enormous degree. Meanwhile, the brand is suddenly given life!
In 2019, video will begin transitioning into the most prominent and effective sales and marketing media on the Internet business spectrum. The question is: Where will your company be?
N. D. Brennan is a contributor to The Jordan Effect, the creative mind behind The Social Media Millionaire book series, and the author of 51 Successful Business Tips For Millennials. He is also the author of the anti-American history tale, which draws an answer to an unprecedented answer to an unimaginable question: "What if white people were slaves?" 51 Successful Business Tips For Millennials is scheduled to be released this month. Reciprocal is available as an eBook at www.Amazon.com, and in paperback at Kindle Direct. To contact the writer directly, send your emails to firstname.lastname@example.org.